Character Analyses Table

Characters – The Story of Tom Brennan Using the information about the other characters given to you by the other groups fill in the boxes below, include: * Adjectives to describe their personal (how they act, what they’re like) and physical characteristics (what they look like) * How they deal with the crash & do they blame themselves for the crash? How? (Include a quote from the novel to illustrate this and explain why this quote is appropriate) * Outline how they have grown or changed throughout the novel (Include a second quote from the novel to illustrate this and explain why this quote is appropriate)Tom BrennanBefore: determined, strong, horny, talented, and athletic. How he dealt with it: Tom blames himself at the start but learns to accept that it was not his fault. He soon sees that he could never have stopped Daniel from getting in the car. â€Å"Tomorrow? I felt my heart slip to the ground†¦ there would be a tomorrow†¦ the world went on, regardless of how I felt†. It shows how Tom is struggling to get through the days and just when it gets better he remembers how crap his life is. Tom changes hugely throughout the book, he works hard to improve his life and become happy again even when he wants to give up. I just wish I was starting to feel a bit better† â€Å"You will, I know you will†. â€Å"Really? † â€Å"Yeah†. â€Å"Do you? † â€Å"Yeah† I answered. â€Å"It’s slow but I can see ahead now, if you know what I mean? † â€Å"Like? † â€Å"Like life being okay again. † I squeezed her hand. Shows how Tom starts to live again. | Daniel BrennanBefore accident: arrogant, Sentenced to 3 years in jail. Blames himself, ashamed of what he has done. He has plenty of time to think about what his done. Daniel improves at the end. Reckless at times. Doesn’t deal with the crash that well because he blames himself for what happened at the beginning.He has a mentor that helps him deal with the accident and then Daniel begins to help someone else. â€Å"Daniel was an accident waiting to happen, just shame that it happened to other people†. From Nicole’s parents. He became sorry and a mentor. This is how he changed throughout the novel. | Kylie BrennanSmoker, stubborn, argumentative. After accident: aggressive, angry, guilty, frightened, secretive and bitchy. Builds a strong relationship with Tom and Daniel. Expresses her feelings through her speech about domestic terrorism.Kylie becomes caring about Fin and made sure he was ok. â€Å"Kyle’s we’ll never be the same, but that doesn’t mean it has to be bad just different†. This show that things can change but doesn’t have to be negative. How she dealt with it: She moved on quickly, but she blamed herself secretly because she encouraged Fin and Claire to get together. She hated herself, and cut her hair off. â€Å"Tell someone who cares Tomà ¢â‚¬ . As she got up and walked out. This shows she is angry. She started being rebellious as a form of coping. She started smoking and even swearing.Unlike Tom though, she can’t talk about the accident. As she told her new friend Brianna and her old friend Becky. | FinBefore accident: mature, relaxed. After accident: confused, depressed, quadriplegic. â€Å"Hey Tom† and here he was 6 months later, his had grown back and he could breathe for himself. But he’d never be the real Fin, the Fin I knew. â€Å"Who’s Bennies 5/8th†, â€Å"A bloke called Rory†, â€Å"Is he any good†. I answered carefully â€Å"He’s not bad†He became quadriplegic, becomes depressedBecause he can’t move, he had more time to think.When becoming angry, the only way to feel better is to take it out on his family. About the crash: angry, lost confused, depressed. Blames Daniel for the crash and how he ruined his life. | Uncle Brendan| ClaireReg retful, forgiving, scared, caring and thoughtful. Claire broke up with Daniel and he went crazy which resulted in the accident. | Gran| Aunty Kath| Jo Brennan and Tess Brennan (Tom’s Parents)Sympathetic, dull, depressed, neglectful. He does not blame himself for the accident as he felt they all had the reason to celebrate.They got in to the final end they wanted a premature party. Joe did not know the full relationship between Fin and Claire had the secret relationship. Joe just saw it as a night of fun not tragedy. She nodded. â€Å"you’ve always been one step ahead of her†. â€Å"You and Kylie both have. † â€Å"So what did I do wrong my first born? † â€Å"Tess blames her parenting skills referring to Kylie and Tom being good but looked at the Daniel turned out. Tess used to be very neglectful to the rest of family and has come to deep depression.She didn’t show much interest other than Daniel this has extended not only to her own childr en but Fin as well. She changed throughout the novel by taking care of her health and making effort with her children. â€Å"Mum made dinner. † Kylie and I helped. They were only omelettes but that was the most she’s cooked in ages. She kept going on about how delicious they were and how you had to eat the eggs in a particular way to make them fluffy. Kylie gave me a bit of an eye roll but she didn’t say anything. We knew these were big steps for mum. We didn’t want to do nything to ruin it in case she went back to bed and never got out. â€Å"Not only has god given you a gift, I mean sincerely. Now, it was good, but it was never going to be as good as you† But I think deep down he meant that. Joe comes to senses and realises that Daniel, is not so much the golden child. Joe realises that Tom has so much, he has a chance at a better life, a great rugby career and a chance to become a great someone, special. This relates to Joe in changing because h e realises that Tom can be someone and he can lift his brother and family from the disaster. Tess blames herself.She felt saddened, depressed as if she never wanted to wake up from her bed. Tess often slept, and slept in the dark clutches of doona. It was though she would never wake from under the bed ever again, but Tess after all that sleeping she was just thinking that she should of stopped Daniel. But there was no way. Tess did not know what was going to happen. Daniels actions affected Tess in a way where she would never able to look at her sister in the eye again. The damaged that ripped Tess’s family apart that to her was unbearable to forget, and to beg for forgiveness. |

Philosophy of Literacy Essay

One thing I will never forget in my Life is the miles I walked to School. I can still remember those muddy and dusty roads I walked just to get to School. Sometimes I have to Stay all day without food and water not just because I wasn’t hungry or thirsty but because my parents had no money to buy them. I did not only walk to school but I did walk without shoes or slippers on. Walking was very normal because we had no cars. There was absolutely no means of transportation. I was just 4 years old when I started walking to School. I had always admired my teachers and all the people who could read and write. I just loved the way they talked to people. I enjoyed listening to them. School to me was a source of Hope that my life will change and it did changed my life. Without me going to school, I would have still been in Africa or may be dead. I was able to get a scholarship from Africa through my school to the United States and here am I living the dreams of my life. So if I can walk about 6 miles on those muddy and dusty roads just to get to school each day, anyone can go to School if they really want to. Defining literacy in our changing world is not easy. Several years ago, being literate meant being able to read and write a little. Now, being literate means being able to read and write at a level to be successful in today’s world and also being proficient at math, knowing how to use technology, and knowing how to solve problems and make decisions. To me, the power of literacy lies not only in the ability to read and write, but rather in an individual’s capacity to put those skills to work in shaping the course of his or her own life. There are basically three kinds of literacy I know. The first one is called Functional literacy which refers to the ability to read and write well enough to understand basic written information such as Newspaper headlines, Job application forms and Signs. Functional literacy incorporates reading materials that relate directly to community development and to teaching applicable or useful life skills. This to me is the most important of all the kinds of Literacy. The second one is Cultural Literacy. Cultural literacy is the ability to engage with a culture not only as a result of rote learning like the technicalities of the language, customs and so on; but also as a result of a deeper understanding of the idioms and informal content of that culture. Although literature, language and history are useful means of gaining a deeper understanding of a culture, these alone are not sufficient if one wants to attain a state of cultural literacy: it is equally, important to be able to converse using the common-day phrases and cultural references that are used by natives of that culture. One common example of this is the US comedy series â€Å"The Simpsons†. Someone who has no cultural literacy regarding the US would have trouble understanding many of the jokes, while if the show suddenly made lots of jokes about Chinese culture, for example, many in the US audience would be equally perplexed. Another example is that when the US was trying to persuade France to support its cause in the War of Independence in the 18th century, many learned diplomats were sent to Paris, but were unsuccessful. Benjamin Franklin was eventually sent and although he did not know the French language very well, Franklin had an understanding of French culture and he was successful in his mission. The last kind of literacy is Critical Literacy. Critical literacy is not culture specific. It is associated with a broad range of ideas and perspectives rather than with one viewpoint. Critical literacy refers to the ability to recognize the social essence of literacy, understand the fundamentally political nature of literacy and to be able to figure out the agenda of the writer or a text. Literacy is an important indicator of development and status. It provides access to information necessary for growth and decent living. It also provides an account of the socio-economic condition of an individual and his/her family. On the other hand, illiteracy stands for ignorance, defeatism, frustration and lack of aspiration. Literacy and education generate hope, aspiration and ability to move forward. Without you being a functional literate, you won’t be able to know about what is going on around you. Life will be miserable and fustrating. Imagine a driver who doesn’t understand the rules and laws of the road. You will not be able to look for a job for yourself because you don’t even know where to look for it. Literacy in my opinion, involves more than just being able to read a string of letters and understand its meaning. However, a literate person must also be able to recreate those letters from memory and string them along in such a way that meaning is conveyed accurately and efficiently. This ability to write is just as essential to the definition of literacy as the ability to read is. Without it, a person’s freedom is impinged upon; a person is left exposed to realities created by others without having the ability to refute them; much less the ability to create a new one. Again, in my opinion, a person without the ability to write is nothing more than an answering machine – a receiver of messages without the power to create his/her own recorded message. Literacy is very important in our society today. To me those who can read Shakespeare’s books are the same as those who can read a simple website. A literate remains a literate. Imagine living in a country where the President can neither read nor write. I here by mean that, if you are not literate, you are indirectly punished because you can’t occupy important positions of responsibility. No one would trust your judgment. It is better to be the kind of person everyone likes to listen to when you talk, rather than to be the kind of person who has nothing to say and even if you have something to say, no one will like to listen to you. I’m convinced it is time everyone starts to go to school to be able read and write. You can change your life and live the dreams of your life. If I could walk 6 miles each day to School, you can do it.

SABMiller - Free Essay Example

Sample details Pages: 7 Words: 2209 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? INTRODUCTION: SABMiller is an international brewing company which not only relates with brewing business but also deal with hotels and gaming world. SABMiller Company comes from the organization SAB (The South African Breweries Limited) which was founded in 1895 and the position of SABMiller in todays market is they are having 98% share of the beer market. The main objective of an organization is to achieve commercial success in beer and other beverages by gaining customer satisfaction over quality and services as well as by fulfilling stakeholders expectation. Don’t waste time! Our writers will create an original "SABMiller" essay for you Create order For achieving this objective organization fulfill their goals of business growth and maximized long term shareholder value. SABMiller plays an important role in the South African soft drink market by holding 74% interest in Amalgamated Beverage Industry Ltd, the worlds largest bottling company of Coco-Cola products with an ownership of Appletiser South Africa Private Ltd. At the end of 31 M arch 2009, SABMiller is listed on the London and Johannesburg stock exchanges, the group reported US$3,405 million in adjusted as pretax profit and group revenue of US$25,302 million. https://www.sabmiller.com/index.asp?pageid=180 (Accessed: 17/12/2009) HISTORICAL DEVELOPMENT: BECOMING A GLOBAL BREWER HISTORY OF SAB: The South African Breweries Limited (SAB) was founded in 1895 and today SABMiller holds 98 percent share of the beer market. Jones, Adam (2003). In 1895 The South African Breweries Limited (SAB) is incorporated in London. SAB gain an ownership of Castle Brewery in Johannesburg, South Africa. In the same year company got a listing on London stock exchange, a brand new product Castle Larger got launched from a new commissioned lager brewery having capacity of 50,000 barrels per annum. In 1897 SAB got a position in Johannesburg Stock Exchange, SAB was the first industrial company which got listed on the Johannesburg Stock Exchange and got first industrial share. In 1898SAB started producing Castle lager, which becomes a phenomenal success. In 1911 SAB started importing seeds free of charges and reduced to buy crop at market prices which results in stimulation in local market. In 1925 by buying a stake in the Schweppes Company, SAB diversifies into soft drinks. In 1950 S AB moved head office from London to Johannesburg. In 1956 SAB purchased Ohlssons Cape Breweries and Chandlers Union Breweries take, resulting union of three largest South African brewing companies and SAB gained 90 percent of the domestic market.. In 1994 by gaining joint venture with China Resources Enterprise Limited, SAB accessed in the Chinese beer market. In 1999 SAB reestablished headquarters in London. SABs divestment program reduces interests in beer, soft drinks, wines and spirits, and hotel and gaming. In 2000 SAB gain an accessed in Indian market by acquiring Narang Breweries and purchased its first brewery plant. https://www.sabmiller.com/index.asp?pageid=27 (Accessed: 17/12/2009) ESTABLISHMENT OF SABMILLER: In 2002 Company changes its name to SABMiller as SAB acquired number two U.S beer maker Miller Brewing Company for $3.48 billion in stock. In 2003Company purchased 60% stocks of Birra Peroni, Italys number two brewer. This was the first major investment SABMiller did in Western Europe. In 2005 Company merge with a Grupo Empresarial Bavaria, South Americas second largest brewer In 2008 SABMiller got control over Grolsch by acquisition and announced the construction of a new beverage plant in Juba, Southern Sudan. https://www.sabmiller.com/index.asp?pageid=27 (Accessed: 18/12/2009) STRATEGIC POSITION OF SAB IN 2007: According to many authors, Strategy plays an important role in organization for achieving objective and getting exposure in the corporate market, for example according to Andrews (1980) strategy can define various factors of an organization such as company policies, its range of business, its human and economic organization and its contribution to stakeholder. Johnson and Scholes (1999) cited strategy as a scope and direction of an organization over the long term period. To meet the proper need of markets and to fulfill stakeholder expectations, organisazation must utilize proper configuration of resources within a flexible environment to gain advantage. According to Grant (1995) corporate strategy deals with the ways in which a corporation manages a set of business together. By understanding the concepts of these authors and to identify the Strategic position of SAB it is must to analyze factors like business environment, core competencies, capabilities and stakeholder expectat ion, and these factors will be analyze by using PESTEL analysis and SWOT analysis. SABMiller is a operating throughout the world and its networking is globalized if we compare its position in year 2007. It is having a good developed and mature market in many countries throughout the world, such as South Africa (Local market), Rest of Africa, Asia and Eastern Europe, USA and Western Europe, Latin America. Let us discuss different markets of SABMiller throughout the world. SABMiller is having a well known and traditional market in South Africa. SABMiller monopolized different industries. Sales show that the growth potential is very low but profit factor is still there as customers are trading up to the segments. AIDS is a huge threat for the company in terms of availability of work force and this will play a negative impact on the disposable income of the population which will affect SABMiller. The market in South Africa is under threat. The market in Rest of Africa is highly potential having volatile political landscape. Business in Rest of Africa is explore and presence in Tanzania, Zambia, Mozambique, Angola and many on and still continue to grow, which is helped by clear segmentation strategy and by border distribution. These markets trade in soft currencies which is a very risky factor as seen in Botswana. By analyzing these markets in SABMiller portfolio the risk factor might lose confidence from stakeholders, as many core competences of SABMiller were developed in these markets. Markets in Asia and Eastern Europe show different characteristics like highly fragments, increasing disposable income and Due to these characteristics SABMiller gain an easy access to enter into these markets. While penetrating in Indian and Chinese market, SABMiller faced different problems like regulations and high competition but they are still exploring and expanding themselves in the markets like Vietnam. The markets in Western Europe and USA are very different to the once that SABMiller used to operate, as these are highly saturated and concentrated. Due to the perception made by stakeholders they traded too much using soft currencies. Miller started losing market quickly and SAB took an advantage over it and bring its own performance rating System to monitor employee. SABMiller perform very well in Latin American market. They were constantly doing their best in Latin American market. SABMiller put great efforts to take over Grupo Empresarial Bavaria and they have done it. PESTEL ANALYSIS: Ø POLITICAL:  · While dealing with government a great political sensitivity is needed.  · SABMiller faced problems in Regulation and Quality laws (e.g. Countries like India and China) for producing beer in large quantity and to gain economy of scale.  · Productivity got affected due to the political stability in certain countries like Botswana. Ø ECONOMIC:  · SABMiller got really hurt because of devaluation of soft currencies.  · Markets in India and China gave very low profit margin.  · A highly rising cost of energy and aluminum affects the profitability.  · Latin market of SABMiller increased from 25.2 to 52.1 % which make harder to get out money from the market.  · Development of Fragmented market facilitate easer takeover. Ø SOCIAL:  · SABMiller got adversely affected by new trends like wines and Spirits.  · Lifestyles in emerging markets have changed and beer consumption got increased due to the increase in the availability of disposable income.  · A devastating effect Ø TECHNOLOGICAL:  · Due to modern machinery, new packing can be easily introduced as evidenced in Czech.  · Easier to manage the ever broadening distribution network.  · A variation of beer got introduced in to the market. Ø ENVIRONMENTAL:  · SABMillers profitability adversely got affected due to weather condition in Latin American market in 2006. Ø LEGAL:  · Due to the local law, takeover attempts may generate problems. SWOT ANALYSIS: Ø STRENGTHS:  · Very strong in local market.  · Excellent portfolio and a large brand.  · High operational productivity.  · Different skills to succeed in developing markets.  · Economy scale is very high due to large market shares in some markets.  · Strong distribution channels and global networking. Ø WEAKNESS:  · Tendency of acquisitions.  · Dependability over the Soft currency.  · Expertise limited to the brewing industry only.  · Government acts as a key player, as main market are in highly volatile areas like Africa and Asia. Ø OPPORTUNITY:  · Strongly growth of emerging markets.  · It is easy for SABMiller to buy in to a market with the help of highly fragmented developing mark Ø THREATS:  · AIDS problem in South Africa.  · Constantly rising cost of energy and aluminium affects the SABMiller profitability.  · Strong competition in countries India and China.  · SABMiller got affected adversely due to the new trends like wines and spirits. STRATEGIC IMPLIMENTATION IN FUTURE: A current strategic position of SABMillers has provided information about opportunities and challenges which it face in its business environment but it does not match with stake holder expectations, core competences and market reality because of which a dilemma got generated for SABMiller. To get proper strategy implementation in future for SABMiller a tool Ansoff Matrix is used. There are different choices available to SABMiller. CONSOLIDATION: By holding firms in the developing market this strategy will focus on reducing market risk like Western Europe, USA and Africa. This does not give any importance to competences developed by the company by initiating risky moves. As the company is highly efficient it is easily feasible. But the main issue is acceptance of this strategy as stake holders would not be really happy with this choice. PRODUCT DEVELOPMENT: This is very flexible and aggressive strategy where by company can respond by developing new products to the market. Premium beer segment is rapidly growing, as company will get a good product opportunity. For most parts, this strategy will be a usual business strategy and will build on what company has been doing throughout the year. But the growth of future is balance without any guaranty as customers (Drinkers) can be fiercely loyal to their existing brand. Stake holders will surely accept this strategy as it is certainly feasible. MARKET DEVELOPMENT: A new market segment is called as market development. SABMiller is having an excellent reputation in the brewing industry and by using this strategy SABMiller can easily tap out its competitors. African market is having a high potential for expansion of SABMiller. But small factors like AIDS, political instability and soft currencies are worrying the stakeholders if SABMiller decided to expand in Africa. This strategy will give highly profitable in markets like Asia, Eastern Europe and Latin America, as Miller gain success in Russian market by using this strategy. The problem which may occur will be of stakeholders expectation and which totally depends on market condition. JOINT VENTURE: This is the strategy which will be useful for the SABMiller in USA and Western European market. A joint venture with a major western brewer can bring to the table what SABMiller lacks (Penetration into competitive and saturated market). But the problem is of risk factor. As it is very risky business, opening up the developing markets to high profile competitor. DIVERSIFICATION: It is the least attractive strategy which SABMiller can use as an option. SABMiller is one of those companies which are having a true portfolio management. The implementation of synergy portfolio logic will be interested to see as it can work in favor of SABMiller by adding business to its portfolio which gives compliment and support to its core brewery business. ANSOFF MATRIX ANALYSIS: Ø MARKET PENETRATION:  · Introduction of SABMillers premium brands in the USA and Western European market. Ø MARKET DEVELOPMENT:  · Global expansion, particularly in developed and saturated market.  · New breweries in countries like Indian, Chinese and Vietnam.  · Development in border distribution channels in Africa. Ø PRODUCT DEVELOPMENT:  · Rapid growth of premium segment offers product development opportunity to SABMiller. Ø DIVERSIFICATION:  · SABMiller is already having true portfolio of hotels, gambling centers and a match factory. CONCLUSION: From the past history SABMiller has shown a core competency in developing strategies and environmental scanning. The failure of penetrating in the saturated market and to defend its market from emerging competitors must be a challenging task for SABMiller. In future SABMiller have to face tough competition from its rivals. The key to SABMillers success will be a proper implementation of strategy and its brand portfolio. REFERENCES:  · Andrews, K.R. (1965), The concept of corporate strategy, New York: Dow Jones-Irwin.  · Grant, R.M (1995) Contemporary Strategy Analysis, 2nd edition, Basil Blackwell: Oxford  · Johnson, G and Scholes, K (1999) Exploring Corporate Strategy: Text and cause (5th edn). Harlow: Person Education.  · www.sabmiller.com https://www.sabmiller.com/index.asp?pageid=180 (Accessed: 17/12/2009)  · https://www.sabmiller.com/index.asp?pageid=27 (Accessed: 17/12/2009) BIBLOGRAPHY:  · Anderson, Robert, and John Willman, SAB Buys Czech Republics Largest Brewer,Financial Times,October 8, 1999, p. 23.  · Andrews, K.R. (1965), The concept of corporate strategy  · Ansoff, H.I. (1965), Corporate strategy: an analytic approach to business policy for growth and expansion, London: McGraw-Hill.  · Bobinski, Christopher, and Roderick Oram, South African Breweries in Polish Acquisition,Financial Times, 1996.  · Grant, R.M (1995) Contemporary Strategy Analysis, 2nd edition, Basil Blackwell: Oxford  · Johnson, G and Scholes, K (1999) Exploring Corporate Strategy.  · Martin, Peter, Selling Old Beer in New Bottles,Financial Times, 2002.  · Pringle, David, Miller Deal Brings Stability to SAB,Wall Street Journal, 2002.  · Simon, Bernard, An Old School Brewer for Miller,New York Times, 2003.  · â€Å"Trouble Brewing for the ANC,Economist, 1994.  · Willman, John, and Robert Anderson, SAB Is Prepared for More Beer and Scuffles, Financial Times, 1999.  · www.sabmiller.com.

An Effective Substance Abuse Counselor - 1268 Words

To become an effective substance abuse counselor, there are six key points which include: knowing the principles of MI, being able to help strengthen a client’s coping skills, being able to utilize OARS, understanding Thomas Gordon’s Twelve Roadblocks, being knowledgeable about drugs, and having knowledge of assessing and Individualizing Evidence Based Treatment Plans. An effective substance abuse counselor needs to utilize the OARS. The OARS acronym includes: open-ended questions, affirmations, reflective listening, and summarizing. Open-ended questions allow for the counselor to gather information from the client during individual counseling sessions. Affirmations allows for a substance abuse counselor to mention statements focusing on understanding and appreciating the clients strengths. Reflective listening involves a substance abuse counselor understanding and empathizing with the client’s ideas, and for reassurance of accuracy repeating the idea back to t he client. Reflective listening has five types which, include: simple, complex, amplified, double-sided, and metaphor. Simple reflection allows for a substance abuse counselor to show interest in the conversation by rephrasing the client’s statement. â€Å"Complex reflection involves the counselor cognitively reframing the client’s statement for a clearer understanding† (MI, 47). Amplified reflection focuses directly on a statement given by the client to help them change direction. Double-sided reflection involves aShow MoreRelatedSubstance Abuse Counseling Laws And The Aca Ethics Code1465 Words   |  6 Pages Substance abuse counseling can be a rewarding career for anyone who has a desire to help people who are battling an addiction to drugs or alcohol. A substance abuse counselor can work in hospitals, prisons, therapeutic facilities, and halfway houses. The purpose of a substance abuse counselor is to help those who have an addiction manage it. In this paper I will be discussing Texas state counseling laws and the ACA ethics code and how these two can guide my work as a substance abuse counselorRead MoreSubstance Abuse Counselors Should Follow The Four Ethical Principles1181 Words   |  5 Pagesinclude: hiring competent substance abuse counselors, effective assessing guidelines, appropriate Evidenced Based Treatment Plans, case management services, programs for Change, family services, and promoting prevention programs. The treatment program being designed will offer a warm and inviting atmosphere that welcomes all clients. Hiring competent substance abuse counselors will be beneficial for designing a successful treatment program. The substance abuse counselors will be unbiased, knowledgeableRead MoreThe Effects Of Substance Abuse On The School Aged Populations787 Words   |  4 PagesSings of Substance Abuse and Addiction in the School-Aged Populations One study asked counselors about the prevalence of substances used by high school students and found that the counselors most often dealt with alcohol issues (Burrow-Sanchez Lopez, 2009). While alcohol may be one of the most widely dealt with substances from a counselor’s perspective, it is essential to be able to identify signs of alcohol abuse and other substance abuse so that action can be taken. Signs of substance abuse can varyRead MoreSubstance Abuse And Addictive Behaviors760 Words   |  4 PagesSchool Counselors support all students so that they can succeed in the school setting, including those that have addictions or addictive behaviors. This is a challenging area, and school counselors must be able to understand causes and recognize signs of addictions, and provide services to support the needs of these students. Therefore, this paper discusses and evaluates the causes of addictions and addictive behaviors, analyzes possible sings of substance abuse and addictio n in students, and designsRead MoreFactors That Can Be Addressed As An Addiction Counselor854 Words   |  4 Pagesthat must be addressed as an addiction counselor. The first most important cross-cutting issue to identify is suicidality. It is considered more a behavior that is high risk, than a mental health disorder. Suicidality has shown through research that those who commit suicide have substance abuse or co-occurring disorders which can be diagnosed early. Most common among clients is serious depression (U.S. Public Health Service 1999), brought on by substance abuse or aggravated by suicidal ideations orRead MoreA Brief Note On Academic And Experiential Learning1038 Words   |  5 PagesAcademic Experiential Learning The manner with which school counselors are encouraged in taking on prevention and intervention strategies will be utilized through is a combination of psychoeducational and small groups. Psychoeducational groups work on developing and expanding students’ cognitive, social and behavioral perceptions of drug use (Corey, Corey Corey, 2014) while counseling groups will focus on personal, emotional and social/interpersonal development, problem-solving and in introducingRead MoreThe Prevalence of Co-Occurring Disorders Essay893 Words   |  4 PagesPrevalence of Co-Occurring Disorders Launita D. Joseph Grand Canyon University August 15, 2012 The Prevalence of Co-Occurring Disorders When a counselor has a new client they are working with, the client has to be assessed. When being assessed the counselor has to determine what issues the client may have. Through being assessed, the counselor may come to realize the client has more than one issue which is called co-occurring disorders. At this point the client will have to be treated for moreRead MoreMotivational Interviewing as a Treatment for Substance Abuse1668 Words   |  7 Pagesï » ¿Motivational Interviewing as a Treatment for Substance Abuse Introduction Motivational interviewing is an evidenced-based counseling approach that health care providers can use to help patients adhere to treatment recommendations. It emphasizes using a directive, patient-centered style of interaction to promote behavioral change by helping patients explore and resolve ambivalence (Levensky et al., 2007). Motivational interviewing is a highly individualized therapeutic approach that isRead MoreThe Effects Of Substance Abuse Among Adolescents1296 Words   |  6 Pages Substance abuse has become a notable public health threat to today’s adolescents. Substance abuse is associated with an array of behavioral and psychological consequences that can jeopardize the future of the young people. Lifelong dependence is another possible consequence of drug abuse among adolescents. Ultimately, counselors are supposed to come up with effective programs to address addiction issues among the adolescents to prevent them from relying on drugs in future. Counselors rely onRead MoreWhy I Chose to Become a Mental Health Counselor Essay1290 Words   |  6 Pagesmental health counselor Counseling others is a difficult job that requires people to listen, take notes, and respond in ways that are positive and helpful. It is important that trust be built between the counselor and the patient so that the patient will feel comfortable speaking about issues that are private or embarrassing. There are many different types of counselors including drug counselors; marriage counselors, grief counselors, job counselors, diet and exercise counselors, and others that

Essay on The English Reformation - 1410 Words

Though there was no driving force like Luther, Zwingli or Calvin during the English Reformation, it succeeded because certain people strived for political power and not exactly for religious freedom. People like Queen Elizabeth I and Henry VIII brought the Reformation in England much success, however their reasons were based on self-gain and desire for political power. Henry VIII and Queen Elizabeth I may have been the English Reformation’s greatest benefactors, all because of self interest. Henry VIII was not originally Protestant, but after the pope denied him of his divorce, Henry VIII took things into his own hands. Due to the power kings had in the Middle Ages, Henry VIII was able to control Parliament and force it to do whatever†¦show more content†¦Nationalism made the Catholics believe that Henry VIII was right to remove the pope even though they may not have agreed with Henry’s decisions. This change gave the Lutherans and other reformers great hope also, knowing now that their greatest rival, the pope, had been deposed. Unfortunately, other Englishmen who stood firm against the Act of Supremacy met strong opposition from the king. Soon after, another law was passed called the Law of Treason and Heresy. This law made sure that everyone recognized the king as the head of the church and more importantly, brought punish ments to anyone who did not receive the king as the lawful head of the Church of England. In the early 1500s, Thomas Cranmer, the Archbishop of Canterbury, grew in the favor of Henry VIII. When Henry VIII was attempting to divorce Catherine of Aragon, Thomas Cranmer helped Henry VIII build his case for the annulment of the marriage. Thomas Cranmer also supported the law of Royal Supremacy, which made the king the head of the Church. These things led to Thomas Cranmer getting in Henry VIII â€Å"good books† which later helped him once Edward VI acceded the throne. Thomas Cranmer’s willingness to compromise helped him reach such a powerful position in the church so quickly. If Cranmer had gone about things the way Luther did, he would have easily been executed for heresy and defying the Law of Treason and Heresy by revolting against the king. By compromising someShow MoreRelatedEssay The English Reformation3494 Words   |  14 PagesThe English Reformation During the reign of King Richard II England was experiencing her first serious outbreak of heresy for nearly a millennium. This widespread heresy, known as Lollardy, held the reformation of the Catholic Church as its main motivation, and was based upon the ideas of John Wyclif, an Oxford scholar. All kinds of men, not only in London but in widely-separated regions of the country, seized the opportunity to voice criticisms both constructive and destructive of the presentRead MoreImpact of the English Reformation and the Restoration on the English Colonies1729 Words   |  7 PagesImpact of the English Reformation and the Restoration on the English Colonies From the turmoils of establishing a stable political and religious identity in all of Europe, and England in particular, gave rise to the English Reformation and subsequently the Restoration era in the 16th and 17th centuries. While the onset of both the English Reformation and the Restoration era had a prominent impact on the colonies in the New World in regards to religious freedom, they differed in that theRead MoreHenry Viii and the English Reformation4950 Words   |  20 PagesLIBERTY UNIVERSITY Henry VIII and the English Reformation A PAPER SUBMITTED TO Dr. Gregory Tomlin IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE COURSE CHHI 525 LIBERTY BAPTIST THEOLOGICAL SEMINARY BY DAVID E. ROBERTS LYNCHBURG, VIRGINIA SUNDAY, MARCH 8, 2014 Table of Contents Introduction: Henry VIII and the English Reformation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................................................. 3 Prince Henry VIII and His Character Development.......................................Read MoreTyndale Bible And The Reformation Of England860 Words   |  4 PagesThe Reformation of England The Reformation of England was a very important, yet difficult time, in history. According to Hughes Oliphant Old, author of The Reading and Preaching of the Scriptures in the Worship of the Christian, â€Å"The Reformation in England obviously pressed for a variety of changes that affected the whole life of the nation† (Old, 2002) There are many people and experiences that influenced this Reformation in English history. One of the biggest influences on The Reformation wasRead MoreThe Henrician Reformation Essay970 Words   |  4 PagesThe Henrician Reformation The Henrician Reformation had much more political purpose than religious principles and to understand this much of the motives and changes of the reformation need to be considered. Reformation itself suggests that the events were all clearly linked together as a part of religious reform however, according to C. Davies most of those involved in bringing about the reformationRead MoreThe During The Reign Of Henry Viii1280 Words   |  6 PagesHenry VIII, England had witnessed the most dramatic enforcement of the power of the king. The events leading up to the English Reformation were the catalyst for major changes with the political and religious power of the king that would be carried on throughout English history. The problems that the Medieval English Church faced were some of the major reasons why the reformation took place.Even though there were external factors that influenced the separation of the Church of England from the RomanRead MoreThe Tudors Effect On The English Church Essay1303 Words   |  6 Pages Argument Persuasion Essay: The Tudors Effect on the English Church â€Å"Nothing would be the same for any woman in this country again. From this time onward no wife, however obedient, however loving, would be safe. For everyone would know that if a wife such as Queen Katherine of England could be put aside for no reason, then any wife could be put aside.† (Gregory, 2002, 276) The Tudor dynasty was a well-known royal family during England in the 1500’s. The best known, and discussed ruler during thisRead MoreThe Tudors Effect On History Essay1306 Words   |  6 Pageswives, specifically six, and also his radical reformation of the English Church. King Henry VIII was very concerned with having a male heir to continue the dynasty. For that reason, he annulled his first marriage to Queen Catherine of Aragon. This annulment of his first marriage fuelled the creation of the English Church. Although Henry VIII may have acted in pure self-interest, this creation of the English Church would later lead to the Protestant Reformation. Students s tudying the Tudor Dynasty shouldRead More Essay on Religion in the Works of William Shakespeare1720 Words   |  7 PagesCatholic nation. Before Shakespeares lifetime, a strange and drastic change occurred that completely upended the existing Catholicism of the English people. During King Henry VIIIs reign, the English people were, for the most part, content with Catholicism. Through a series of very complex political maneuvers, Henry eventually seized power of the English church. The benefits of this control were enormous for the state. First of all, Henry obtained his divorce from his first wife. Second, the stateRead MoreWhat Events That Changed The Reformation?943 Words   |  4 PagesA. What dramatic event in 1517 brought about the Reformation? On October 31, 1517, a plump, young professor Augustinian monk named Martin Luther (1483-1546) tacked/nailed a list of 95 complaints about the Catholic Church on the doors of the Wittenberg Cathedral. Written in Latin, the complaints were mostly attacking the doctrine of indulgences. Indulgences were forgiveness of punishment for sins, usually obtained either through good works or prayers along with the payment of an appropriate sum

Regional Environmental Monitoring and Management †MyAssignmenthelp

Question: Discuss about the Regional Environmental Monitoring and Management. Answer: Introduction: The prime issue that the Parking System may encounter in its lifetime is that it may malfunction due to various reasons from time to time. The sensors installed in the pillars of the parking entry area can get damaged and start malfunctioning during working hours. The outcome of the situation is that the sensors may not recognize the presence of the cars at the entry point. The printer may not work properly and print wrong charges as well as time on the ticket. This will lead to reduction in customer satisfaction. The database will be used to store all the data that are required for the business (Baharorn, Deraman Hamdan, 2016, pp. 62). It is possible that some bugs will remain in the system even after deployment. These bugs may affect the systems data storing and retrieving process. As a result, the customers may encounter issues in paying the charges for parking service. The method of tractions fixed customer customers follow is completely based on the database and system communic ation. That is why the 'fixed customers' will face the most severe issue. The fixed customers will face issue in paying the charge for parking even if they have enough balance in their ticket. The system does not provide any alternative method to ticketing process for entering into the parking area. This diminishes the opportunity to manage system manually if the system does not work properly. Major System Capabilities: The system will be equipped with various capabilities. These capabilities are as following. The system will automatically monitor entry and exit of each person The system will have automation technique to control the parking area activities The system will be connected to the sensors through real-time information flow method The tickets will be generated and accepted by the system Possible Business Benefits: The display installed in both the pillars can be used for showing advertisements. The tickets will consist of name of the advertiser. Moreover, the tickets can have the image/logo of the advertising organization on it. Stakeholder and User Descriptions: In this section, internal and external stakeholders have been discussed in brief. Owner (Collin): Collin is the owner of the organization. He has got all the powers to the system. Thaw owner will provide financial resources to upgrade the system and can put an end to the system. The owner is the internal stakeholder. Customer: The customers pay the price for parking their cars within the parking area. This payment is used for running the business and this is the customer payments are the base of business profit. The quality of customer base decides the future of the system. It suggests the stakeholders to upgrade the system and other post implementation activities. Customers are external stakeholders. Government: The state and national government makes law regarding system development and maintenance that have direct impact on the system. Technicians: The technicians are responsible for maintaining the system. The technicians will fix the system while the system will malfunction or get damaged. Product Overview: The system will be developed through Object Oriented System Development Methodology process. This methodology is constructed with various activities and protocols. The system will have of various sensors. These sensors will be connected to the core system. The system will generate tickets through the printer. All the hardware and IoT devices will be connected to the system through wire. The wired system has been selected in order to make the system more secure. It is because accessing the wired connection can be much more difficult than accessing wireless connections. The system will function differently based on the customer type. The ordinary customers will be paying charges in cash or card each time they park their car. The fixed customer will be paying charges once, while generating a ticket (Dick, Hull Jackson, 2017, p. 33-31). Collecting charges form the customers, sense the presence of car at entry and exit pillars, display messages and many more additional fictions will be carried out by the system. The system will have a payment gateway integrated within it so that user can pay the charges with their cards. The system will be calculating the charges on the basis conditions defined within it. Two main resources are needed to develop system and maintain it. These resources are technical and human resource. The system will have a central database, computers, printers, sensors, monitors and many more things. These resources are considered to be the technical resources. On the other hand, the human resources will be a project manager, client organization staff, development team, marketing team, designing team and many more (Goyal Gupta, 2014, p. 246). The quality of collaboration of these two resource will determine the quality of the final product. The main risk of this project is lack of stakeholder support. The IoT based projects are very critical and risk-prone. The project manager may not be able to satisfy all the stakeholders every time. Continuous occurrence of project related issues will cause dissatisfaction among the stakeholders (Huda, Arya Khan, 2015, p. 286). A severe outcome of this situation is that the stakeholders may stop the project. Scheduling is a major aspect of project management. The quality of the schedule will determine the project outcome. The project manager must provide enough time to create the schedule so that all the activities of the project can get adequate time and resource. Without proper time allocated to the individual project activities, a good quality system cannot be. In recent years various cyber-attacks has emerged tremendously. The cybercriminals have developed methods of carrying out illegal activities over the internet without being traced. Proving system proper security is a costly process (Pearlson, Saunders Galletta, 2016, p. 79). The project manager must identify which security concerns to follow at the planning phase so that financial issues do not occur later in project management process. This project is needed to be done within the time allocated to it. The stakeholders of the project are not going to entertain major issues that can cause extension of project deadline. In such situation, if any project team members leave the project before completion, major issue can occur. Finding a new member and making him/her time understand the roles and responsibilities is a time-consuming process (Baharorn, Deraman Hamdan, 2016, p. 62). The project manager must be concerned about the misunderstanding among the project team members. Acceptance Criteria: If the project fulfils all the following acceptance criteria then it will be considered as a successful project. The user validation through the ticket The tickets are accepted, and the proper message is displayed by the system within 5 seconds The system will be recognizing the presence of a car at the entry gate or exit gate The tickets will be generated as per the organization policy The charges will be calculated by following the government rules and conditions stored in the system The system will take less than 5 seconds to response A good quality Parking Management System is the proposed outcome of the project. Most of the system functions will be triggered by type of the customer accessing it. The fixed customer will put their card into the entry pillar, and the system will allow him/her to park car within the premises. The ordinary customers will ask the system to generate ticket every time they come to park their car. The system will be able to show various messages through the display, installed within the pillars. Bibliography: Baharorn, F., Deraman, A., Hamdan, A. R. (2016). A survey on the current practices of software development process in Malaysia. Journal of ICT, 4, 57-76. Dave, B., Kubler, S., Frmling, K., Koskela, L. (2016). Opportunities for enhanced lean construction management using Internet of Things standards. Automation in construction, 61, 86-97. Dick, J., Hull, E., Jackson, K. (2017). Requirements engineering. Springer. Fang, S., Da Xu, L., Zhu, Y., Ahati, J., Pei, H., Yan, J., Liu, Z. (2014). An integrated system for regional environmental monitoring and management based on internet of things. IEEE Transactions on Industrial Informatics, 10(2), 1596-1605. Goyal, N., Gupta, D. (2014). Reusability calculation of object oriented software model by analyzing CK metric. International Journal of Advanced Research in Computer Engineering Technology, 3(7), 2466-2470. Hlzl, M., Koch, N., Puviani, M., Wirsing, M., Zambonelli, F. (2015). The ensemble development life cycle and best practices for collective autonomic systems. In Software Engineering for Collective Autonomic Systems (pp. 325-354). Springer, Cham. Huda, M., Arya, Y. D. S., Khan, M. H. (2015). Testability quantification framework of object oriented software: a new perspective. International Journal of Advanced Research in Computer and Communication Engineering, 4(1), 286. Pearlson, K. E., Saunders, C. S., Galletta, D. F. (2016). Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons.

Marketing Environment and Marketing Mix of Walt Disney Essay Example

Marketing Environment and Marketing Mix of Walt Disney Paper Disney Marketing Disneys earnings fell by 25% in 2009, reaching S 3. 3 billion. Global economic downturn largely reduce the number of tourists visiting the park Disney Land while companies also spend less money for advertising campaigns on television programs that the company offers. Reduced advertising revenue, fare in the complex theme park and revenue from the DVD release reduce the negative impact to profitability. Cable television division revenue decreased 8%. The Cultural Environment Through this environment, we can know the cultural values and social attitudes of the people. Each environment may be an opportunity but also a threat for any company. These are intangible factors but have a large role, especially as it affects the psychology and buying behavior of customers. Particularly the sustainability of the core cultural values and specific cultural actors will greatly affect marketing decisions, therefore, not only as marketing staff that any company taking customer focus needs to be addressed. Disneyland is one of the pride of the American people, the success in California, USA and Tokyo Japan has confirmed more prestigious and competitive position of Disney. We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But to our surprise that it was this giant failure on the battlefield in Europe. When vaguely intend to open another theme park of Disney, more than 200 localities worldwide has proposed Disney park at their hometown. Paris was chosen because more than 1 7 million Europeans live within a radius of two ours by car to Paris, 310 million people could fly there in that time or less. Moreover, the French government has drawn Disney with all kinds of incentives with a total value of more than $ 1 billion because of the hope that the project will create about 30,000 jobs for France . But the lack of understanding of cultural European culture has created a barrier separating the Disney executives to succeed. Shortly after the Euro Disneyland opened , the gates of the park were French farmers tractor knocked down. After that there are problems in the operation process, Disney has a policy of not Irving alcohol in the park and it surprised the people of the country that each meal with a glass of wine of course. Disney thought that: Monday is the day away, while Friday was crowded day and arrange staff to think that, but in fact quite the opposite. Disney heard that: the French do not eat breakfast should build small restaurant when in fact everyone has had breakfast. So put in the right situation for 2500 dining in a 350 seat restaurant. But the biggest problem of the Euro Disneyland as Europeans seem to consider the park is the place to go during the day, not resting place so they are usually in 2 days. Meanwhile Disney plans to stay long should have invested billions of dollars to build the luxury hotels near park and most of the time about half of the rooms are empty, the number of visitors and the French do not East as Disney plans: in 1 994 only 40% of the total. Many tourists are Americans living in Europe and Japan on vacation in Europe! As a result , by the end of 1 994, Euro-Disneyland losses totaling $ 2 billion. Disney was forced to change strategy. First of all, the name was changed to Disneyland Paris park ; design, food and style of service is changed. The items sold in the gift shop also carry features of Disney rather than bring French style. Finally, admission and discount hotel rooms are down 1/3. The result is the number of visitors has increased from 8. 8 million in 1994 to 11. Million in 1996. The Natural Environment Geographical location: United States is located in North America, eastern is North Atlantic, western is North Pacific, the northern border with Canada, and the southern border with Mexico. US is the economic center of the world so it should be favorable for the development of industries, especially the entertainment industry. 4th Demographic Environment Demographic segments in the macro environment related to population, age structure, geographic distribution, ethnic and income distribution. The first force must monitor is the population, because people make up markets. Marketing people do deeply concerned about the scale and rate of population growth in cities, regions and different countries, the distribution of age and ethnic structure, education level, household patterns families, as well as the characteristics and movements of the region. Ethnicity: The racial ND ethnic structure is very different. Japan is one extreme, because there everyone is Japanese, and the United States, located at the other extreme, because people originating from almost all countries. Each population group has certain expectations and certain shopping habits. Depending on your age, sex and physiological changes, the animated character be the children loved transformed from the prince, princess, superhero or Barbie dolls, from the heroes in fiction to sports athletes, from the famous singer to the circus clown, from cartoon characters to the real example. Capture those heartsickness Walt Disney Company, the owner of numerous childrens favorite characters on a global scale. After recognition Of the dominant role in the market for girls of village entertainment industry, Walt Disney recently launched Disney CD, a brand aimed at 6-14 year-old boy, audience but the researchers believe that global profits of up to $ 50 million. MARKETING MIX Target Market Potential market: children need to see animation Available market a collection of families with children, income, interest in the field of animation -The qualified available market: a collection of people n the market and have the desire to see the cartoons of Walt Disney. D Standard segment of the market: market segments by age ; Children under 6 years of age: the cartoon picture simple, colorful, witty humor (Tom and Jerry, Donald Duck). ; From 6 to 20 years: richer video content, the film revolves around the issue of ethics, formed in the subconscious good cultural values, discoveries, life experience, fun things of the outside world (Spenserian, Snow White and the seven dwarfs, the Little Mermaid) ; Over 20 years old: film about big emotions, the higher moral ales that people need to look to as environmental protection, against war ( Tarzan, Chicken Run ) Price Superior quality allows Walt Disney demanding higher prices , improvements can lead to higher prices and lower unit costs. These three factors together help to Walt Disney to create higher value by lowering costs or make a difference in the product compared to its competitors, allowing Disney to do better than its competitors. Product Children are always a concern and must be special educate seriously. Understand that Disney has introduced a form of entertainment that is animated in order to satisfy the needs of the children Trademark Walt Disney brand stands for: imagination, healthy, fun and quality of American entertainment. In addition, the logo is a stylized version of signature of the founder, which gives it that is owned by Walt Disney Brothers Walt Disney Company logo is a symbol of quality and it makes the customers have a loyalty to our brand. O Keep people always Mackey minded Support Services enriched prod cuts: Customer service is a key element in the product strategy . When customers see the Walt Disney movie in the theater, they may receive preferential reveries from companies such as discount movie tickets, programs attractive gifts for lucky audience. The companys service aims to make cartoons become attractive. Distribution Distribution channels include: ; Indirect channels: Walt Disney Pictures Television, a subsidiary of the Group, specialized in the production and acquisition of the plastic film and television for redistribution under the brand Walt Disney Pictures, Touchstone Pictures, Hold)wood Pictures. In addition, Walt Disney film distribution and marketing through marketing companies and their distribution in the U. S. And key foreign markets ; Direct channels: direct distribution Walt Disney tapes, video discs under its various brands for the U. S. Domestic market. On the international market, company use both indirectly and directly distribution through the foreign issuer. Walt Disney development, production and distribution of animated films for various stations around the world, including the main channels, Disney Channel and cable broadcasters under two brands Walt Disney Television and Buena Vista Television. 5. Promotion C] The form of advertising: ; Ads on TV ; Outdoor Advertising Advertising through internet ; Public Relations ; Promotion IV) LESSON Disney successful brand with famous animated character and loved throughout the world, such as Mackey Mouse or Donald Duck. And behind these success is a commercial art. Whenever referring to the American entertainment industry, people always mention Walt Disney ; one of the worlds leading entertainment corporations with annual revenues of more than $ 2. 2 billion. But perhaps few people know that the mighty Walt Disney Corporation today started out with just two mouse and 2 cartoon duck. Until owe, when in the hands of thousands of vivid character animation, funny animal world still play an important role in creating attractive and great appeal of Disney. The marketing strategies has bring success to Disney are Disneyland, park simulates the animal world in Florida, USA and palatable park Mackey. We can say, thanks to the unique marketing strategies that Walt Disney had reversed the decrease in sales of the company began in 1980 and moved to strong growth and increased market share continuously in the following years. The index measuring perceptions and feelings Disney brand increased significantly, especially among younger customers. Of course, not all companies have the financial resources to build the amusement parks such as Walt Disney, but the lessons from the Walt Disney very clear: The moment of relaxation and entertainment pleasure, if the connection with the brand, will contribute to building a successful strategy to attract customers in the business. In my opinion, Sets out a strategy for the company is not an easy thing, it is a process of research of administrators. When show a strategy for company, manager must to find out the external factors affecting he company and the possibility that the company may offer for that strategy to achieve the goal.