An Effective Substance Abuse Counselor - 1268 Words

To become an effective substance abuse counselor, there are six key points which include: knowing the principles of MI, being able to help strengthen a client’s coping skills, being able to utilize OARS, understanding Thomas Gordon’s Twelve Roadblocks, being knowledgeable about drugs, and having knowledge of assessing and Individualizing Evidence Based Treatment Plans. An effective substance abuse counselor needs to utilize the OARS. The OARS acronym includes: open-ended questions, affirmations, reflective listening, and summarizing. Open-ended questions allow for the counselor to gather information from the client during individual counseling sessions. Affirmations allows for a substance abuse counselor to mention statements focusing on understanding and appreciating the clients strengths. Reflective listening involves a substance abuse counselor understanding and empathizing with the client’s ideas, and for reassurance of accuracy repeating the idea back to t he client. Reflective listening has five types which, include: simple, complex, amplified, double-sided, and metaphor. Simple reflection allows for a substance abuse counselor to show interest in the conversation by rephrasing the client’s statement. â€Å"Complex reflection involves the counselor cognitively reframing the client’s statement for a clearer understanding† (MI, 47). Amplified reflection focuses directly on a statement given by the client to help them change direction. Double-sided reflection involves aShow MoreRelatedSubstance Abuse Counseling Laws And The Aca Ethics Code1465 Words   |  6 Pages Substance abuse counseling can be a rewarding career for anyone who has a desire to help people who are battling an addiction to drugs or alcohol. A substance abuse counselor can work in hospitals, prisons, therapeutic facilities, and halfway houses. The purpose of a substance abuse counselor is to help those who have an addiction manage it. In this paper I will be discussing Texas state counseling laws and the ACA ethics code and how these two can guide my work as a substance abuse counselorRead MoreSubstance Abuse Counselors Should Follow The Four Ethical Principles1181 Words   |  5 Pagesinclude: hiring competent substance abuse counselors, effective assessing guidelines, appropriate Evidenced Based Treatment Plans, case management services, programs for Change, family services, and promoting prevention programs. The treatment program being designed will offer a warm and inviting atmosphere that welcomes all clients. Hiring competent substance abuse counselors will be beneficial for designing a successful treatment program. The substance abuse counselors will be unbiased, knowledgeableRead MoreThe Effects Of Substance Abuse On The School Aged Populations787 Words   |  4 PagesSings of Substance Abuse and Addiction in the School-Aged Populations One study asked counselors about the prevalence of substances used by high school students and found that the counselors most often dealt with alcohol issues (Burrow-Sanchez Lopez, 2009). While alcohol may be one of the most widely dealt with substances from a counselor’s perspective, it is essential to be able to identify signs of alcohol abuse and other substance abuse so that action can be taken. Signs of substance abuse can varyRead MoreSubstance Abuse And Addictive Behaviors760 Words   |  4 PagesSchool Counselors support all students so that they can succeed in the school setting, including those that have addictions or addictive behaviors. This is a challenging area, and school counselors must be able to understand causes and recognize signs of addictions, and provide services to support the needs of these students. Therefore, this paper discusses and evaluates the causes of addictions and addictive behaviors, analyzes possible sings of substance abuse and addictio n in students, and designsRead MoreFactors That Can Be Addressed As An Addiction Counselor854 Words   |  4 Pagesthat must be addressed as an addiction counselor. The first most important cross-cutting issue to identify is suicidality. It is considered more a behavior that is high risk, than a mental health disorder. Suicidality has shown through research that those who commit suicide have substance abuse or co-occurring disorders which can be diagnosed early. Most common among clients is serious depression (U.S. Public Health Service 1999), brought on by substance abuse or aggravated by suicidal ideations orRead MoreA Brief Note On Academic And Experiential Learning1038 Words   |  5 PagesAcademic Experiential Learning The manner with which school counselors are encouraged in taking on prevention and intervention strategies will be utilized through is a combination of psychoeducational and small groups. Psychoeducational groups work on developing and expanding students’ cognitive, social and behavioral perceptions of drug use (Corey, Corey Corey, 2014) while counseling groups will focus on personal, emotional and social/interpersonal development, problem-solving and in introducingRead MoreThe Prevalence of Co-Occurring Disorders Essay893 Words   |  4 PagesPrevalence of Co-Occurring Disorders Launita D. Joseph Grand Canyon University August 15, 2012 The Prevalence of Co-Occurring Disorders When a counselor has a new client they are working with, the client has to be assessed. When being assessed the counselor has to determine what issues the client may have. Through being assessed, the counselor may come to realize the client has more than one issue which is called co-occurring disorders. At this point the client will have to be treated for moreRead MoreMotivational Interviewing as a Treatment for Substance Abuse1668 Words   |  7 Pagesï » ¿Motivational Interviewing as a Treatment for Substance Abuse Introduction Motivational interviewing is an evidenced-based counseling approach that health care providers can use to help patients adhere to treatment recommendations. It emphasizes using a directive, patient-centered style of interaction to promote behavioral change by helping patients explore and resolve ambivalence (Levensky et al., 2007). Motivational interviewing is a highly individualized therapeutic approach that isRead MoreThe Effects Of Substance Abuse Among Adolescents1296 Words   |  6 Pages Substance abuse has become a notable public health threat to today’s adolescents. Substance abuse is associated with an array of behavioral and psychological consequences that can jeopardize the future of the young people. Lifelong dependence is another possible consequence of drug abuse among adolescents. Ultimately, counselors are supposed to come up with effective programs to address addiction issues among the adolescents to prevent them from relying on drugs in future. Counselors rely onRead MoreWhy I Chose to Become a Mental Health Counselor Essay1290 Words   |  6 Pagesmental health counselor Counseling others is a difficult job that requires people to listen, take notes, and respond in ways that are positive and helpful. It is important that trust be built between the counselor and the patient so that the patient will feel comfortable speaking about issues that are private or embarrassing. There are many different types of counselors including drug counselors; marriage counselors, grief counselors, job counselors, diet and exercise counselors, and others that

Essay on The English Reformation - 1410 Words

Though there was no driving force like Luther, Zwingli or Calvin during the English Reformation, it succeeded because certain people strived for political power and not exactly for religious freedom. People like Queen Elizabeth I and Henry VIII brought the Reformation in England much success, however their reasons were based on self-gain and desire for political power. Henry VIII and Queen Elizabeth I may have been the English Reformation’s greatest benefactors, all because of self interest. Henry VIII was not originally Protestant, but after the pope denied him of his divorce, Henry VIII took things into his own hands. Due to the power kings had in the Middle Ages, Henry VIII was able to control Parliament and force it to do whatever†¦show more content†¦Nationalism made the Catholics believe that Henry VIII was right to remove the pope even though they may not have agreed with Henry’s decisions. This change gave the Lutherans and other reformers great hope also, knowing now that their greatest rival, the pope, had been deposed. Unfortunately, other Englishmen who stood firm against the Act of Supremacy met strong opposition from the king. Soon after, another law was passed called the Law of Treason and Heresy. This law made sure that everyone recognized the king as the head of the church and more importantly, brought punish ments to anyone who did not receive the king as the lawful head of the Church of England. In the early 1500s, Thomas Cranmer, the Archbishop of Canterbury, grew in the favor of Henry VIII. When Henry VIII was attempting to divorce Catherine of Aragon, Thomas Cranmer helped Henry VIII build his case for the annulment of the marriage. Thomas Cranmer also supported the law of Royal Supremacy, which made the king the head of the Church. These things led to Thomas Cranmer getting in Henry VIII â€Å"good books† which later helped him once Edward VI acceded the throne. Thomas Cranmer’s willingness to compromise helped him reach such a powerful position in the church so quickly. If Cranmer had gone about things the way Luther did, he would have easily been executed for heresy and defying the Law of Treason and Heresy by revolting against the king. By compromising someShow MoreRelatedEssay The English Reformation3494 Words   |  14 PagesThe English Reformation During the reign of King Richard II England was experiencing her first serious outbreak of heresy for nearly a millennium. This widespread heresy, known as Lollardy, held the reformation of the Catholic Church as its main motivation, and was based upon the ideas of John Wyclif, an Oxford scholar. All kinds of men, not only in London but in widely-separated regions of the country, seized the opportunity to voice criticisms both constructive and destructive of the presentRead MoreImpact of the English Reformation and the Restoration on the English Colonies1729 Words   |  7 PagesImpact of the English Reformation and the Restoration on the English Colonies From the turmoils of establishing a stable political and religious identity in all of Europe, and England in particular, gave rise to the English Reformation and subsequently the Restoration era in the 16th and 17th centuries. While the onset of both the English Reformation and the Restoration era had a prominent impact on the colonies in the New World in regards to religious freedom, they differed in that theRead MoreHenry Viii and the English Reformation4950 Words   |  20 PagesLIBERTY UNIVERSITY Henry VIII and the English Reformation A PAPER SUBMITTED TO Dr. Gregory Tomlin IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE COURSE CHHI 525 LIBERTY BAPTIST THEOLOGICAL SEMINARY BY DAVID E. ROBERTS LYNCHBURG, VIRGINIA SUNDAY, MARCH 8, 2014 Table of Contents Introduction: Henry VIII and the English Reformation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................................................. 3 Prince Henry VIII and His Character Development.......................................Read MoreTyndale Bible And The Reformation Of England860 Words   |  4 PagesThe Reformation of England The Reformation of England was a very important, yet difficult time, in history. According to Hughes Oliphant Old, author of The Reading and Preaching of the Scriptures in the Worship of the Christian, â€Å"The Reformation in England obviously pressed for a variety of changes that affected the whole life of the nation† (Old, 2002) There are many people and experiences that influenced this Reformation in English history. One of the biggest influences on The Reformation wasRead MoreThe Henrician Reformation Essay970 Words   |  4 PagesThe Henrician Reformation The Henrician Reformation had much more political purpose than religious principles and to understand this much of the motives and changes of the reformation need to be considered. Reformation itself suggests that the events were all clearly linked together as a part of religious reform however, according to C. Davies most of those involved in bringing about the reformationRead MoreThe During The Reign Of Henry Viii1280 Words   |  6 PagesHenry VIII, England had witnessed the most dramatic enforcement of the power of the king. The events leading up to the English Reformation were the catalyst for major changes with the political and religious power of the king that would be carried on throughout English history. The problems that the Medieval English Church faced were some of the major reasons why the reformation took place.Even though there were external factors that influenced the separation of the Church of England from the RomanRead MoreThe Tudors Effect On The English Church Essay1303 Words   |  6 Pages Argument Persuasion Essay: The Tudors Effect on the English Church â€Å"Nothing would be the same for any woman in this country again. From this time onward no wife, however obedient, however loving, would be safe. For everyone would know that if a wife such as Queen Katherine of England could be put aside for no reason, then any wife could be put aside.† (Gregory, 2002, 276) The Tudor dynasty was a well-known royal family during England in the 1500’s. The best known, and discussed ruler during thisRead MoreThe Tudors Effect On History Essay1306 Words   |  6 Pageswives, specifically six, and also his radical reformation of the English Church. King Henry VIII was very concerned with having a male heir to continue the dynasty. For that reason, he annulled his first marriage to Queen Catherine of Aragon. This annulment of his first marriage fuelled the creation of the English Church. Although Henry VIII may have acted in pure self-interest, this creation of the English Church would later lead to the Protestant Reformation. Students s tudying the Tudor Dynasty shouldRead More Essay on Religion in the Works of William Shakespeare1720 Words   |  7 PagesCatholic nation. Before Shakespeares lifetime, a strange and drastic change occurred that completely upended the existing Catholicism of the English people. During King Henry VIIIs reign, the English people were, for the most part, content with Catholicism. Through a series of very complex political maneuvers, Henry eventually seized power of the English church. The benefits of this control were enormous for the state. First of all, Henry obtained his divorce from his first wife. Second, the stateRead MoreWhat Events That Changed The Reformation?943 Words   |  4 PagesA. What dramatic event in 1517 brought about the Reformation? On October 31, 1517, a plump, young professor Augustinian monk named Martin Luther (1483-1546) tacked/nailed a list of 95 complaints about the Catholic Church on the doors of the Wittenberg Cathedral. Written in Latin, the complaints were mostly attacking the doctrine of indulgences. Indulgences were forgiveness of punishment for sins, usually obtained either through good works or prayers along with the payment of an appropriate sum

Regional Environmental Monitoring and Management †MyAssignmenthelp

Question: Discuss about the Regional Environmental Monitoring and Management. Answer: Introduction: The prime issue that the Parking System may encounter in its lifetime is that it may malfunction due to various reasons from time to time. The sensors installed in the pillars of the parking entry area can get damaged and start malfunctioning during working hours. The outcome of the situation is that the sensors may not recognize the presence of the cars at the entry point. The printer may not work properly and print wrong charges as well as time on the ticket. This will lead to reduction in customer satisfaction. The database will be used to store all the data that are required for the business (Baharorn, Deraman Hamdan, 2016, pp. 62). It is possible that some bugs will remain in the system even after deployment. These bugs may affect the systems data storing and retrieving process. As a result, the customers may encounter issues in paying the charges for parking service. The method of tractions fixed customer customers follow is completely based on the database and system communic ation. That is why the 'fixed customers' will face the most severe issue. The fixed customers will face issue in paying the charge for parking even if they have enough balance in their ticket. The system does not provide any alternative method to ticketing process for entering into the parking area. This diminishes the opportunity to manage system manually if the system does not work properly. Major System Capabilities: The system will be equipped with various capabilities. These capabilities are as following. The system will automatically monitor entry and exit of each person The system will have automation technique to control the parking area activities The system will be connected to the sensors through real-time information flow method The tickets will be generated and accepted by the system Possible Business Benefits: The display installed in both the pillars can be used for showing advertisements. The tickets will consist of name of the advertiser. Moreover, the tickets can have the image/logo of the advertising organization on it. Stakeholder and User Descriptions: In this section, internal and external stakeholders have been discussed in brief. Owner (Collin): Collin is the owner of the organization. He has got all the powers to the system. Thaw owner will provide financial resources to upgrade the system and can put an end to the system. The owner is the internal stakeholder. Customer: The customers pay the price for parking their cars within the parking area. This payment is used for running the business and this is the customer payments are the base of business profit. The quality of customer base decides the future of the system. It suggests the stakeholders to upgrade the system and other post implementation activities. Customers are external stakeholders. Government: The state and national government makes law regarding system development and maintenance that have direct impact on the system. Technicians: The technicians are responsible for maintaining the system. The technicians will fix the system while the system will malfunction or get damaged. Product Overview: The system will be developed through Object Oriented System Development Methodology process. This methodology is constructed with various activities and protocols. The system will have of various sensors. These sensors will be connected to the core system. The system will generate tickets through the printer. All the hardware and IoT devices will be connected to the system through wire. The wired system has been selected in order to make the system more secure. It is because accessing the wired connection can be much more difficult than accessing wireless connections. The system will function differently based on the customer type. The ordinary customers will be paying charges in cash or card each time they park their car. The fixed customer will be paying charges once, while generating a ticket (Dick, Hull Jackson, 2017, p. 33-31). Collecting charges form the customers, sense the presence of car at entry and exit pillars, display messages and many more additional fictions will be carried out by the system. The system will have a payment gateway integrated within it so that user can pay the charges with their cards. The system will be calculating the charges on the basis conditions defined within it. Two main resources are needed to develop system and maintain it. These resources are technical and human resource. The system will have a central database, computers, printers, sensors, monitors and many more things. These resources are considered to be the technical resources. On the other hand, the human resources will be a project manager, client organization staff, development team, marketing team, designing team and many more (Goyal Gupta, 2014, p. 246). The quality of collaboration of these two resource will determine the quality of the final product. The main risk of this project is lack of stakeholder support. The IoT based projects are very critical and risk-prone. The project manager may not be able to satisfy all the stakeholders every time. Continuous occurrence of project related issues will cause dissatisfaction among the stakeholders (Huda, Arya Khan, 2015, p. 286). A severe outcome of this situation is that the stakeholders may stop the project. Scheduling is a major aspect of project management. The quality of the schedule will determine the project outcome. The project manager must provide enough time to create the schedule so that all the activities of the project can get adequate time and resource. Without proper time allocated to the individual project activities, a good quality system cannot be. In recent years various cyber-attacks has emerged tremendously. The cybercriminals have developed methods of carrying out illegal activities over the internet without being traced. Proving system proper security is a costly process (Pearlson, Saunders Galletta, 2016, p. 79). The project manager must identify which security concerns to follow at the planning phase so that financial issues do not occur later in project management process. This project is needed to be done within the time allocated to it. The stakeholders of the project are not going to entertain major issues that can cause extension of project deadline. In such situation, if any project team members leave the project before completion, major issue can occur. Finding a new member and making him/her time understand the roles and responsibilities is a time-consuming process (Baharorn, Deraman Hamdan, 2016, p. 62). The project manager must be concerned about the misunderstanding among the project team members. Acceptance Criteria: If the project fulfils all the following acceptance criteria then it will be considered as a successful project. The user validation through the ticket The tickets are accepted, and the proper message is displayed by the system within 5 seconds The system will be recognizing the presence of a car at the entry gate or exit gate The tickets will be generated as per the organization policy The charges will be calculated by following the government rules and conditions stored in the system The system will take less than 5 seconds to response A good quality Parking Management System is the proposed outcome of the project. Most of the system functions will be triggered by type of the customer accessing it. The fixed customer will put their card into the entry pillar, and the system will allow him/her to park car within the premises. The ordinary customers will ask the system to generate ticket every time they come to park their car. The system will be able to show various messages through the display, installed within the pillars. Bibliography: Baharorn, F., Deraman, A., Hamdan, A. R. (2016). A survey on the current practices of software development process in Malaysia. Journal of ICT, 4, 57-76. Dave, B., Kubler, S., Frmling, K., Koskela, L. (2016). Opportunities for enhanced lean construction management using Internet of Things standards. Automation in construction, 61, 86-97. Dick, J., Hull, E., Jackson, K. (2017). Requirements engineering. Springer. Fang, S., Da Xu, L., Zhu, Y., Ahati, J., Pei, H., Yan, J., Liu, Z. (2014). An integrated system for regional environmental monitoring and management based on internet of things. IEEE Transactions on Industrial Informatics, 10(2), 1596-1605. Goyal, N., Gupta, D. (2014). Reusability calculation of object oriented software model by analyzing CK metric. International Journal of Advanced Research in Computer Engineering Technology, 3(7), 2466-2470. Hlzl, M., Koch, N., Puviani, M., Wirsing, M., Zambonelli, F. (2015). The ensemble development life cycle and best practices for collective autonomic systems. In Software Engineering for Collective Autonomic Systems (pp. 325-354). Springer, Cham. Huda, M., Arya, Y. D. S., Khan, M. H. (2015). Testability quantification framework of object oriented software: a new perspective. International Journal of Advanced Research in Computer and Communication Engineering, 4(1), 286. Pearlson, K. E., Saunders, C. S., Galletta, D. F. (2016). Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons.

Marketing Environment and Marketing Mix of Walt Disney Essay Example

Marketing Environment and Marketing Mix of Walt Disney Paper Disney Marketing Disneys earnings fell by 25% in 2009, reaching S 3. 3 billion. Global economic downturn largely reduce the number of tourists visiting the park Disney Land while companies also spend less money for advertising campaigns on television programs that the company offers. Reduced advertising revenue, fare in the complex theme park and revenue from the DVD release reduce the negative impact to profitability. Cable television division revenue decreased 8%. The Cultural Environment Through this environment, we can know the cultural values and social attitudes of the people. Each environment may be an opportunity but also a threat for any company. These are intangible factors but have a large role, especially as it affects the psychology and buying behavior of customers. Particularly the sustainability of the core cultural values and specific cultural actors will greatly affect marketing decisions, therefore, not only as marketing staff that any company taking customer focus needs to be addressed. Disneyland is one of the pride of the American people, the success in California, USA and Tokyo Japan has confirmed more prestigious and competitive position of Disney. We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But to our surprise that it was this giant failure on the battlefield in Europe. When vaguely intend to open another theme park of Disney, more than 200 localities worldwide has proposed Disney park at their hometown. Paris was chosen because more than 1 7 million Europeans live within a radius of two ours by car to Paris, 310 million people could fly there in that time or less. Moreover, the French government has drawn Disney with all kinds of incentives with a total value of more than $ 1 billion because of the hope that the project will create about 30,000 jobs for France . But the lack of understanding of cultural European culture has created a barrier separating the Disney executives to succeed. Shortly after the Euro Disneyland opened , the gates of the park were French farmers tractor knocked down. After that there are problems in the operation process, Disney has a policy of not Irving alcohol in the park and it surprised the people of the country that each meal with a glass of wine of course. Disney thought that: Monday is the day away, while Friday was crowded day and arrange staff to think that, but in fact quite the opposite. Disney heard that: the French do not eat breakfast should build small restaurant when in fact everyone has had breakfast. So put in the right situation for 2500 dining in a 350 seat restaurant. But the biggest problem of the Euro Disneyland as Europeans seem to consider the park is the place to go during the day, not resting place so they are usually in 2 days. Meanwhile Disney plans to stay long should have invested billions of dollars to build the luxury hotels near park and most of the time about half of the rooms are empty, the number of visitors and the French do not East as Disney plans: in 1 994 only 40% of the total. Many tourists are Americans living in Europe and Japan on vacation in Europe! As a result , by the end of 1 994, Euro-Disneyland losses totaling $ 2 billion. Disney was forced to change strategy. First of all, the name was changed to Disneyland Paris park ; design, food and style of service is changed. The items sold in the gift shop also carry features of Disney rather than bring French style. Finally, admission and discount hotel rooms are down 1/3. The result is the number of visitors has increased from 8. 8 million in 1994 to 11. Million in 1996. The Natural Environment Geographical location: United States is located in North America, eastern is North Atlantic, western is North Pacific, the northern border with Canada, and the southern border with Mexico. US is the economic center of the world so it should be favorable for the development of industries, especially the entertainment industry. 4th Demographic Environment Demographic segments in the macro environment related to population, age structure, geographic distribution, ethnic and income distribution. The first force must monitor is the population, because people make up markets. Marketing people do deeply concerned about the scale and rate of population growth in cities, regions and different countries, the distribution of age and ethnic structure, education level, household patterns families, as well as the characteristics and movements of the region. Ethnicity: The racial ND ethnic structure is very different. Japan is one extreme, because there everyone is Japanese, and the United States, located at the other extreme, because people originating from almost all countries. Each population group has certain expectations and certain shopping habits. Depending on your age, sex and physiological changes, the animated character be the children loved transformed from the prince, princess, superhero or Barbie dolls, from the heroes in fiction to sports athletes, from the famous singer to the circus clown, from cartoon characters to the real example. Capture those heartsickness Walt Disney Company, the owner of numerous childrens favorite characters on a global scale. After recognition Of the dominant role in the market for girls of village entertainment industry, Walt Disney recently launched Disney CD, a brand aimed at 6-14 year-old boy, audience but the researchers believe that global profits of up to $ 50 million. MARKETING MIX Target Market Potential market: children need to see animation Available market a collection of families with children, income, interest in the field of animation -The qualified available market: a collection of people n the market and have the desire to see the cartoons of Walt Disney. D Standard segment of the market: market segments by age ; Children under 6 years of age: the cartoon picture simple, colorful, witty humor (Tom and Jerry, Donald Duck). ; From 6 to 20 years: richer video content, the film revolves around the issue of ethics, formed in the subconscious good cultural values, discoveries, life experience, fun things of the outside world (Spenserian, Snow White and the seven dwarfs, the Little Mermaid) ; Over 20 years old: film about big emotions, the higher moral ales that people need to look to as environmental protection, against war ( Tarzan, Chicken Run ) Price Superior quality allows Walt Disney demanding higher prices , improvements can lead to higher prices and lower unit costs. These three factors together help to Walt Disney to create higher value by lowering costs or make a difference in the product compared to its competitors, allowing Disney to do better than its competitors. Product Children are always a concern and must be special educate seriously. Understand that Disney has introduced a form of entertainment that is animated in order to satisfy the needs of the children Trademark Walt Disney brand stands for: imagination, healthy, fun and quality of American entertainment. In addition, the logo is a stylized version of signature of the founder, which gives it that is owned by Walt Disney Brothers Walt Disney Company logo is a symbol of quality and it makes the customers have a loyalty to our brand. O Keep people always Mackey minded Support Services enriched prod cuts: Customer service is a key element in the product strategy . When customers see the Walt Disney movie in the theater, they may receive preferential reveries from companies such as discount movie tickets, programs attractive gifts for lucky audience. The companys service aims to make cartoons become attractive. Distribution Distribution channels include: ; Indirect channels: Walt Disney Pictures Television, a subsidiary of the Group, specialized in the production and acquisition of the plastic film and television for redistribution under the brand Walt Disney Pictures, Touchstone Pictures, Hold)wood Pictures. In addition, Walt Disney film distribution and marketing through marketing companies and their distribution in the U. S. And key foreign markets ; Direct channels: direct distribution Walt Disney tapes, video discs under its various brands for the U. S. Domestic market. On the international market, company use both indirectly and directly distribution through the foreign issuer. Walt Disney development, production and distribution of animated films for various stations around the world, including the main channels, Disney Channel and cable broadcasters under two brands Walt Disney Television and Buena Vista Television. 5. Promotion C] The form of advertising: ; Ads on TV ; Outdoor Advertising Advertising through internet ; Public Relations ; Promotion IV) LESSON Disney successful brand with famous animated character and loved throughout the world, such as Mackey Mouse or Donald Duck. And behind these success is a commercial art. Whenever referring to the American entertainment industry, people always mention Walt Disney ; one of the worlds leading entertainment corporations with annual revenues of more than $ 2. 2 billion. But perhaps few people know that the mighty Walt Disney Corporation today started out with just two mouse and 2 cartoon duck. Until owe, when in the hands of thousands of vivid character animation, funny animal world still play an important role in creating attractive and great appeal of Disney. The marketing strategies has bring success to Disney are Disneyland, park simulates the animal world in Florida, USA and palatable park Mackey. We can say, thanks to the unique marketing strategies that Walt Disney had reversed the decrease in sales of the company began in 1980 and moved to strong growth and increased market share continuously in the following years. The index measuring perceptions and feelings Disney brand increased significantly, especially among younger customers. Of course, not all companies have the financial resources to build the amusement parks such as Walt Disney, but the lessons from the Walt Disney very clear: The moment of relaxation and entertainment pleasure, if the connection with the brand, will contribute to building a successful strategy to attract customers in the business. In my opinion, Sets out a strategy for the company is not an easy thing, it is a process of research of administrators. When show a strategy for company, manager must to find out the external factors affecting he company and the possibility that the company may offer for that strategy to achieve the goal.